In 2017, it can be hard to predict what the electorate is going to think tomorrow, much less months or even years out from an election. Still, while American media outlets focus on the latest opinion polls, there are people and organizations dedicated to microtargeting American voters based on their preferences, behaviors, and consumer habits. In a recent interview on “Social Media and Politics” podcast, Matthew Oczkowski of Cambridge Analytica gave interesting insight in the 2016 election and the emergence of new social media strategies on two presidential campaigns that he worked on - Scott Walker and Donald Trump. Here...
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